About LD & Co

LD & Co is headed by Luc Desmedt and offers services built on more than 20 years of expertise and hands-on experience.   The core activities of LD & Co are delivered by Luc Desmedt, in collaboration with a network of carefully selected expert partners.  These partners either play an active role in the delivery of the consulting & training services, or provide expert information and inspiration, enabling LD & Co to consistently offer state-of-the-art knowledge and expertise. 

Luc Desmedt

• Luc Desmedt spent almost 15 years with Procter & Gamble, where he started in the marketing department and held several brand & marketing management positions.  He also gained key account management experience, both on a national and international level, and played a pioneering role in the worldwide development of shopper marketing within P&G.

• In 2002, Luc Desmedt became managing partner of Retail Insights, a company specialized in gathering and activating shopper insights.   Within Retail Insights,  Luc Desmedt developed consulting & training services aimed at developing sales & trade marketing competence and strategies. As both activities are related but nevertheless require an entirely different approach,  it was decided to split up both activities and to deliver the training & consulting services as of July 1, 2008 out of a new company, LD & Co.

• LD & Co recently delivered this consulting & training services to the following companies: Campbell’s, Beiersdorf, Goodyear, Microsoft, Philips, Ferrero, Alpro, Spadel, Vandemoortele, Bonduelle, Soubry…

• Luc Desmedt holds a Master in Marketing from the Vlerick Management School Gent and a Master in Applied Economics from the University of Antwerp. 

• He is fluent in Dutch, French & English.