Effective category management, shopper marketing, trade marketing

Tailored training 

• The training sessions of LD & Co provide the participants the knowledge and competences needed to win at the moment of purchase, and to create the organizational conditions, required to effectively apply the knowledge and competences.    
• The training of LD & Co is based on a pragmatic interpretation of the relevant theory and delivered via a combination of interactive presentations and hands-on workshops. LD & Co pays special attention to tailoring the training to the existing level of competence and to the specific business challenges of the client. 
• LD & Co delivers training sessions, both to manufacturers and retailers of consumer goods.
• A training program might be followed by coaching sessions to ensure an effective implementation of the acquired competences within the organisation.

Consulting 

• Building on its expertise and experience, LD & Co offers consulting services to assist manufacturers and retailers in the development and implementation of commercial strategies, aimed at winning at the moment of purchase.
• Consulting services are delivered in the following ways:
  
  • LD & Co acts as a sounding board to challenge and sharpen the commercial strategies and plans
  • LD & Co executes or supervises (a part of) the development and implementation of commercial strategies and/or activities
• LD & Co recently delivered the following consulting services:
  
  • Defining a loyalty marketing strategy for a retailer
  • Establishing the roles of the categories as kick-off for the introduction of category management within a retailer
  • Coordination of the development of an in-store solution as part of a shopper marketing strategy for a manufacturer
  • Coaching the category management team of manufacturers
  • The screening of account/shopper marketing plans for manufacturers
  • Define the information needs, required to develop a well-founded shopper marketing plan, and assist the manufacturer in buying the missing data
  • Industry surveys to find out how retailers perceive the collaboration with manufacturers, and vice versa.
  • ….

To get more detailed information about these services, please contact LD & Co.