Winning at the moment of purchase requires the development of a well-founded and shopper-centric sell-out plan, addressing the business objectives of both suppliers and retailers. The development of this plan requires a specific set of skills and competences as well as the right organizational set-up and way-of-working..

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LD&Co brings its mission to life with a clear framework of principles and a pragmatic process. That is how LD&Co assists you in building a customized platform for successful development and implementation of category management, trade and shopper marketing.