This master class deepens and broadens the 8 steps of the category management process and highlights some organisational prerequisites for successful category management.
After having followed the 3 day Advanced program you will:
Understand how to ensure strategic alignment, both internally and between trade partners
Know a method to prioritize category management efforts among retailers
Comprehend the need for an engaging category vision and know how to develop this
Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
Know the available shopper research methodologies and understand the strengths and limitations of each methodology
Understand the fundamentals of space management and know what it takes to develop effective planograms
Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions
The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field. More details to follow.
Professionals who already have basic category management expertise.
GS1 Belgilux members: € 1.195 excl. 21% VAT
Non-members: 1.495 excl. 21% VAT
Participants are requested to bring a laptop.
This training is conducted in English, but all trainers can answer questions in Dutch and French.
Ravenstein Galerij 4 b10
1000 Brussel - Bruxelles
Wednesday October 5, 12 and 19, 2021
From 9.00 AM until 5PM
Should circumstances require it, an interactive online format will be proposed.