GS1 Master Class

Category Management - Advanced

5 - 12 - 19 October 2021

This master class deepens and broadens the 8 steps of the category management process and highlights some organisational prerequisites for successful category management.

 

After having followed the 3 day Advanced program you will:

  • ​​Understand how to ensure strategic alignment, both internally and between trade partners

  • Know a method to prioritize category management efforts among retailers

  • Comprehend the need for an engaging category vision and know how to develop this

  • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans

  • Know the available shopper research methodologies and understand the strengths and limitations of each methodology

  • Understand the fundamentals of space management and know what it takes to develop effective planograms

  • Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions

 

Program:

The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field. More details to follow.

Who:

Professionals who already have basic category management expertise.

We recommend professionals with no or limited experience in the field of category management to have a look at our 3-day Essentials Master Class.

Participation fee:

GS1 Belgilux members: € 1.195 excl. 21% VAT

Non-members: 1.495 excl. 21% VAT

Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.

Where:

Ravenstein Galerij 4 b10

1000 Brussel - Bruxelles

When: 

Wednesday October 5, 12 and 19, 2021 

From 9.00 AM until 5PM

Should circumstances require it, an interactive online format will be proposed.

 Consulting        Training