This master class deepens and broadens the 8 steps of the category management process and highlights some organisational prerequisites for successful category management.

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After having followed the 3 day Advanced program you will:

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• ​​Understand how to ensure strategic alignment, both internally and between trade partners

• Know a method to prioritize category management efforts among retailers

• Comprehend the need for an engaging category vision and know how to develop this

• Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans

• Know the available shopper research methodologies and understand the strengths and limitations of each methodology

• Understand the fundamentals of space management and know what it takes to develop effective planograms

• Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions

 

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Program:

The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field. More details to follow.

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Who:

Professionals who already have basic category management expertise.

We recommend professionals with no or limited experience in the field of category management to have a look at our 3-day Essentials Master Class.

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​Participation fee:

GS1 Belgilux members: € 1.195 excl. 21% VAT

Non-members: 1.495 excl. 21% VAT

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Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.

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Where:

Ravenstein Galerij 4 b10

1000 Brussel - Bruxelles

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When: 

Wednesday October 5, 12 and 19, 2021 

From 9.00 AM until 5PM

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Should circumstances require it, an interactive online format will be proposed.

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