LD&Co

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9100 Sint-Niklaas
Belgium
info@ld-co.com

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GS1 Master Category Management

Next edition October 2019

In today’s highly competitive and complex environment, the moment-of-truth in the consumer’s journey is when he makes the purchase, regardless of whether this happens in-store or on-line. Defining how to attract shoppers and especially how to convert shoppers into buyers, per category, is a key challenge for both retailers and suppliers.

This GS1 Category management training, set up in collaboration with LD&Co, is designed to provide the basic skills and knowledge to address this challenge. 

 

After following this 3 day program you will:

  • Gain in-depth understanding of the commercial business environment and the importance of the moment-of-process within the commercial strategy. 

  • Understand why category management represents the ideal platform to effectively manage the moment-of-purchase.

  • Understand the role and contribution of both suppliers and retailers in the category management process.

  • Learn how to define a clear category vision.

  • Learn how to define category growth opportunities and how to address them with your category strategy and solid category plans.

  • Learn from Nielsen and GFK which data you need to acquire, analyse and use for effective category management

  • Understand which shopper insights are needed to complement quantitative data.

  • Get a flavor of how omnichannel should be integrated in category management.

Program:

 

Day 1 and 2: Introduction and 8 step Category Management Process:

  • Importance of the moment-of-purchase in the commercial strategy.

  • How can category management help to effectively address this challenge? 

  • Definition and content of category management, tips and tricks, hands-on workshop.

By Luc Desmedt - Managing Director LD&Co

Day 3: How to use data for effective Category Management? 

 

  • How to effectively use trade panel and consumer panel data within the category management process?

  • The use of Nielsen and GfK data: how can Nielsen and GfK help to measure, analyze and optimize your category management efforts? 

By Tom Penninckx - Client Business Partner Nielsen

By Davy Van Raemdonck - Research Director - Shopper GfK

Participation fee:

GS1 Belgilux members:

Day 1 and 2 only: € 995 excl. 21 % VAT 

Full program: € 1.195 excl. 21% VAT


Non-members:

Day 1 and 2 only: € 1.295 excl. 21% VAT

Full program: € 1.495 excl. 21% VAT

Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.

Where:

Koningsstraat - Rue Royale 76 b1

1000 Brussel - Bruxelles

Next edition: 

Wednesday October 2, October 9 and October 16 2019 

From 9.00 AM until 5PM

 

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