Winning at the moment of purchase
Join us for the Category Management Masterclass on February 11th & 18th 2025!
Category Management is a proven approach that drives success for both retailers and suppliers through solid and effective category plans. Whether you're new to Category Management or looking to sharpen your skills, this masterclass is your chance to master the key principles of Category Management and take your strategies to the next level.
📅 Agenda:
11/02: Introduction to the 8-step Category Management process.
18/02: Deep dive into developing effective category plans and understanding the crucial "moment-of-purchase" in your commercial strategy.
This 2-day program is led by Luc Desmedt, Category Management expert and founder of LD&Co, together with Pascal Deckers, Managing Partner at LD&Co. With their extensive experience, you’ll receive practical insights and hands-on learning.
Reasons to attend:
Master the 8-step Category Management process for building impactful category plans.
Understand the importance of the moment of purchase and how to influence instore decisions.
Learn how to strengthen the retailer-supplier collaboration, making it more strategic and effective.
Develop a compelling category vision and improve your skills in category assessment and planning.
Learn a shopper-focused framework to bring your Category Management strategies to life.
This masterclass is a collaboration between GS1 Belgilux, BABM and LD&Co. Don’t miss this unique opportunity to advance your expertise in Category Management and boost your business performance!
Subscribe today via this link, we’d love to have you with us!
Practical information
Dates:
Tuesday, February 11, 2025
Tuesday, February 18 2025
Participation fee:
GS1 Belgilux or BABM members: € 995 (excl. VAT)
GS1 Belgilux or BABM non-members: € 1.250 (excl. VAT)
Participants are requested to bring a laptop.
This training is conducted in English, but trainers can answer questions in Dutch and French.
Location:
GS1 offices
Ravenstein Galerij 4 b10, 1000 Brussel