Business partner for effective category management, shopper marketing, trade marketing, …

LD & Co is a consulting and training organization, helping manufacturers and retailers of consumer goods to develop, implement and apply the skills & knowledge, needed to win at the moment of purchase.

The activities of LD & Co consist of tailored training sessions, project management and consulting services. These services are developed on the basis of a pragmatic, hands-on approach, and a thorough understanding of the business challenges and the way-of-working of the client.

LD & Co is headed by Luc Desmedt representing more than 25 years of sales and marketing expertise and hands-on experience, of which almost 15 years with Procter & Gamble.

Services are delivered by Luc Desmedt in collaboration with carefully selected expert partners, enabling to consistently offer state-of-the-art knowledge and expertise.

LD & Co takes great pride in the confidence many great clients have in our know-how and services.


We have been very pleased to collaborate with LD&Co in the preparation of our most recent joint business plans with Belgian retailers. L'Oréal Belgilux



LD&Co recently conducted again the DIY sector survey, commissioned by Febin, in which suppliers evaluate their collaboration with key retailers and vice versa.



The 13th Trade & Shopper Marketing Congres in March 2017 focuses on excellence in execution.