Shopper Marketing: How to influence Consumer Decision Making at the Point of Purchase
New book on shopper marketing, comprised of articles written by 35 authors from around the world and providing information regarding shopper needs and trends, retail environments, effective packaging and other shopper marketing-related topics. As such, the book might provide extra inspiration and ideas for people dealing with shopper marketing.
Luc Desmedt (LD & Co) had the pleasure of being the author of one of the articles.
LD & Co is a consulting and training organization, helping manufacturers of consumer goods to develop, implement and apply the commercial skills & knowledge, needed to successfully deal with retailers in today’s & tomorrow’s business environment.
To achieve this, LD & Co introduces a pragmatic step-by-step process into the commercial organisation, leading to a structured, complete & well-founded account planning process. This process enables manufacturers to develop effective Sales & POS-strategies, which address the business objectives of both the manufacturer and the retailer, as well as the needs of the shopper.
As such, the offered process provides a platform which allows to deliver optimal category management, trade/shopper/channel/customer marketing,… and integrate this in a optimal way into the key account plans.
How ready is your organisation to win at the Point-of-Sales?
Wining at the Point-of-Sales by successfully working with retailers, requires the right focus, mindset, business processes, data, skills,…
To assess to which extent these elements are present, LD & Co offers a Readiness assessment of your organisation.