GS1 Advanced Master Class Category Management - October 2021

Are you a category management professional or trade marketeer, looking to deepen your knowledge and expertise? With a combination of interactive presentations and hands-on workshops. the Advanced Master Class Category Management will cater to your needs. The interaction with the trainers and among the participants will broaden your professional perspective and contribute to your learning experience.

This master class elaborates on the 8 steps of the Category management process, as laid out in the Essentials Master Class, and highlights some organisational prerequisites for successful category management.

After having followed the 3 day Advanced program you will:

  • Understand how to ensure strategic alignment, both internally and between trade partners

  • Know a method to prioritize category management efforts among retailers

  • Comprehend the need for an engaging category vision and know how to develop this

  • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans

  • Know the available shopper research methodologies and understand the strengths and limitations of each methodology

  • Understand the difference between consumer and shopper communication and know what it takes to develop an effective Omnichannel Shopper Communication Strategy

  • Understand the fundamentals of space management and know what it takes to develop effective planograms

  • Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions


The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:

  • Luc Desmedt (managing director LD&Co)

  • Davy Van Raemdonck (Research Director - Shopper GfK)

  • Carine Vaeremans (CEO Profacts)

  • Hilde Koenen (LD&Co)

  • Steven van der Linde (Assortment & Space Optimisation Leader Benelux)

More details to follow.

Practical information


  • Tuesday, October 5th 2021

  • Tuesday, October 12th 2021

  • Tuesday, October 19th 2021

Participation fee:

  • GS1 Belgilux members: € 1.195 excl. 21% VAT

  • GS1 Belgilux non-members:€ 1.495 excl. 21% VAT

Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.


Ravenstein Galerij 4 b10, 1000 Brussel

Should circumstances require it, an interactive online format will be proposed.


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