Are you a category management professional or trade marketeer, looking to deepen your knowledge and expertise? With a combination of interactive presentations and hands-on workshops. the Advanced Master Class Category Management will cater to your needs. The interaction with the trainers and among the participants will broaden your professional perspective and contribute to your learning experience.
This master class elaborates on the 8 steps of the Category management process, as laid out in the Essentials Master Class, and highlights some organisational prerequisites for successful category management.
After having followed the 3 day Advanced program you will:
Understand how to ensure strategic alignment, both internally and between trade partners
Know a method to prioritize category management efforts among retailers
Comprehend the need for an engaging category vision and know how to develop this
Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
Know the available shopper research methodologies and understand the strengths and limitations of each methodology
Understand the difference between consumer and shopper communication and know what it takes to develop an effective Omnichannel Shopper Communication Strategy
Understand the fundamentals of space management and know what it takes to develop effective planograms
Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions
The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:
Luc Desmedt (managing director LD&Co)
Davy Van Raemdonck (Research Director - Shopper GfK)
Carine Vaeremans (CEO Profacts)
Hilde Koenen (LD&Co)
Steven van der Linde (Assortment & Space Optimisation Leader Benelux)
More details to follow.
Tuesday, October 5th 2021
Tuesday, October 12th 2021
Tuesday, October 19th 2021
GS1 Belgilux members: € 1.195 excl. 21% VAT
GS1 Belgilux non-members:€ 1.495 excl. 21% VAT
Participants are requested to bring a laptop.
This training is conducted in English, but all trainers can answer questions in Dutch and French.
Ravenstein Galerij 4 b10, 1000 Brussel
Should circumstances require it, an interactive online format will be proposed.