Are you a category management professional or trade marketeer, looking to develop or deepen your knowledge and expertise? With a combination of interactive presentations and hands-on workshop, th Master Class Category Management will cater to your needs. The interaction with the trainers and among the participants will broaden your professional perspective and contribute to your learning experience.
After following the 4 day program you will:
Know the 8 steps of the category management process and how to implement them
Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.
Comprehend the need for an engaging category vision and know how to develop this
Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
Know the state-of-the-art shopper research methodologies and understand the strengths and limitations of each methodology
Understand the similarities and differences between category management in the physical store and the retailer webshop, from fixing the basics ("don't frustrate me") till more advanced activations ("guide & surprise me").
Learn how starting from the common brand & retailer omnichannel customer journey helps to identify and prioritize value adding category management initiatives.
Understand the essentials of target shopper-based category management, delivered via a unique framework
Program:
The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:
Luc Desmedt (managing director LD&Co)
Karel Demeester (founding partner Callebautcollective)
Carine Vaeremans (CEO Profacts)
Luc Demeulenaere (Sr advisor Demeulenaere & Co)
Tom Herbots (Manager LVD Spacemanagement & In-store Solutions)
Practical information
Dates:
Tuesday, October 3 2023
Tuesday, October 10 2023
Tuesday, October 17 2023
Tuesday, October 24 2023
Participation fee:
GS1 Belgilux members: € 1.595 excl. 21% VAT
GS1 Belgilux non-members:€ 1.995 excl. 21% VAT
Participants are requested to bring a laptop.
This training is conducted in English, but all trainers can answer questions in Dutch and French.
Location:
Ravenstein Galerij 4 b10, 1000 Brussel